BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20260910T183000Z
DTEND:20260910T200000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Women's Networking Group - featuring guest speaker Yvonne Lin
DESCRIPTION:Join us in September for a presentation on\n\nHow to Figure Out What People Want\n\nby Yvonne Lin of Urban Air Concord\n\n \n\nBefore you can make stuff people want\, you have to figure out what people actually want which is harder than simply asking them.\n\n \n\nIn this follow-up to How to Make Stuff People Want\, Yvonne will dig deeper into design research: how to learn from real people\, uncover what is really going on\, and identify needs that people may not be able to explain themselves.\n\n \n\nBIO:\n\nYvonne Lin is an award-winning designer\, innovator\, entrepreneur\, and educator with more than 20 years of experience creating products and services that people love. Her work spans industries from consumer products and sportswear to healthcare\, technology\, and entertainment\, with clients including Nike\, LEGO\, Hasbro\, UNICEF\, Procter & Gamble\, Johnson & Johnson\, OXO\, PepsiCo\, Nissan\, and American Express.\n\nYvonne holds more than 20 patents\, has been recognized as a Master of Design by Fast Company\, and is the founder of 4B Collective and the Femme Den. She also owns Urban Air Concord\, where she combines innovation with community engagement. A former Director at Smart Design\, she has taught at Parsons School of Design and serves as the YoungArts Foundation Design Chair. Yvonne earned degrees from Brown University and the Rhode Island School of Design.\n\nWhen she's not designing or mentoring\, Yvonne shares her creative side through cakes\, costumes\, and other playful projects on Instagram @eatyourmonsters.\n\nParticipants are welcome to bring their lunch. Light refreshments will be provided.\n\n \n\nThe Women's Networking Group is held the\n\n2nd Thursday of the month\, 11:30 AM - 1:00 PM
X-ALT-DESC;FMTTYPE=text/html:<p class="pf0" style="text-align: center\;"><span style="font-size:22px\;"><span style="font-family:arial\;"><span style="font-size:20px\;"><strong><span style="text-align: center\; background-image: initial\; background-position: initial\; background-size: initial\; background-repeat: initial\; background-attachment: initial\; background-origin: initial\; background-clip: initial\;">Join us in September for a presentation on</span></strong></span><br />\n<strong style="font-family: arial\; font-size: 20px\;"><span data-olk-copy-source="MessageBody"><span style="font-size:24px\;">How to Figure Out What People Want</span><br />\nby</span></strong><strong style="font-family: arial\; font-size: 20px\; text-align: center\;">&nbsp\;Yvonne Lin of Urban Air Concord</strong></span></span><br style="text-align: center\;" />\n&nbsp\;</p>\n\n<p style="color: rgb(36\, 36\, 36)\; font-size: medium\; font-family: Aptos\, sans-serif\; margin: 0px\;"><span style="font-size:20px\;"><span data-olk-copy-source="MessageBody" style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; line-height: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;">Before you can make stuff people want\, you <i>have to</i> figure out what people <i>actually want</i>&mdash\;which is harder than simply asking them.</span></span></p>\n\n<p style="color: rgb(36\, 36\, 36)\; font-size: medium\; font-family: Aptos\, sans-serif\; margin: 0px\;">&nbsp\;</p>\n\n<p style="color: rgb(36\, 36\, 36)\; font-size: medium\; font-family: Aptos\, sans-serif\; margin: 0px\;"><span style="font-size:20px\;"><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; line-height: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;">In this follow-up to <i>How to Make Stuff People Want</i>\, Yvonne will dig deeper into design research: how to learn from real people\, uncover what is really going on\, and identify needs that people may not be able to explain themselves.</span></span><br />\n&nbsp\;</p>\n\n<p style="color: rgb(36\, 36\, 36)\; font-size: medium\; font-family: Aptos\, sans-serif\; margin: 0px\;"><span style="font-size:20px\;"><span data-olk-copy-source="MessageBody" style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;">BIO:</span></span><br />\n<span style="font-family:arial\;"><span style="font-size:20px\;"><strong data-end="160" data-start="146">Yvonne Lin</strong> is an award-winning designer\, innovator\, entrepreneur\, and educator with more than 20 years of experience creating products and services that people love. Her work spans industries from consumer products and sportswear to healthcare\, technology\, and entertainment\, with clients including Nike\, LEGO\, Hasbro\, UNICEF\, Procter &amp\; Gamble\, Johnson &amp\; Johnson\, OXO\, PepsiCo\, Nissan\, and American Express.</span></span></p>\n\n<p data-end="1022" data-start="562"><span style="font-family:arial\;"><span style="font-size:20px\;">Yvonne holds more than 20 patents\, has been recognized as a <em data-end="640" data-start="622">Master of Design</em> by <em data-end="658" data-start="644">Fast Company</em>\, and is the founder of </span></span><span style="font-size:20px\;"><a data-auth="NotApplicable" data-linkindex="0" href="https://www.4bcollective.com/" style="font: inherit\; border: 0px\; margin: 0px\; padding: 0px\; vertical-align: baseline\;" title="https://www.4bcollective.com/"><span style="color:#0000FF\;"><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\;">4B Collective</span></span></a></span><span style="font-family:arial\;"><span style="font-size:20px\;"><span style="color:#0000FF\;"> </span>and the </span></span><span style="font-size:20px\;"><a data-auth="NotApplicable" data-linkindex="1" href="http://www.femmeden.com/" style="font: inherit\; border: 0px\; margin: 0px\; padding: 0px\; vertical-align: baseline\;" title="http://www.femmeden.com/"><span style="color:#0000FF\;"><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\;">Femme Den</span></span></a><span style="color:#0000FF\;"><font face="Aptos\, sans-serif">.</font></span></span><span style="font-family:arial\;"><span style="font-size:20px\;">&nbsp\;She also owns <strong data-end="750" data-start="729">Urban Air Concord</strong>\, where she combines innovation with community engagement. A former Director at Smart Design\, she has taught at Parsons School of Design and serves as the </span></span><span style="font-size:20px\;"><a data-auth="NotApplicable" data-linkindex="2" href="https://youngarts.org/" style="font: inherit\; border: 0px\; margin: 0px\; padding: 0px\; vertical-align: baseline\;" title="https://youngarts.org/"><span style="color:#0000FF\;"><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; line-height: inherit\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\;">YoungArts Foundation</span></span></a><span style="color:#0000FF\;"><span style="font-family: Aptos\, sans-serif\;">&nbsp\;</span></span></span><span style="font-family:arial\;"><span style="font-size:20px\;">Design Chair. Yvonne earned degrees from Brown University and the Rhode Island School of Design.</span></span></p>\n\n<p data-end="1184" data-start="1027"><span style="font-family:arial\;"><span style="font-size:20px\;">When she&#39\;s not designing or mentoring\, Yvonne shares her creative side through cakes\, costumes\, and other playful projects on Instagram </span></span><a href="https://www.instagram.com/eatyourmonsters/"><span style="color:#0000FF\;"><span style="font-family:arial\;"><span style="font-size:20px\;"><span data-olk-copy-source="MessageBody">@eatyourmonsters</span></span></span></span></a><span style="font-family:arial\;"><span style="font-size:20px\;">.</span></span></p>\n\n<p class="pf0"><span style="font-size:20px\;"><span style="font-family:arial\;"><span style="text-align: center\; background-image: initial\; background-position: initial\; background-size: initial\; background-repeat: initial\; background-attachment: initial\; background-origin: initial\; background-clip: initial\;">Participants are welcome to bring their lunch. Light refreshments will be provided.</span><br style="text-align: center\;" />\n<span style="text-align: center\;">&nbsp\;</span><br style="text-align: center\;" />\n<span style="text-align: center\; background-image: initial\; background-position: initial\; background-size: initial\; background-repeat: initial\; background-attachment: initial\; background-origin: initial\; background-clip: initial\;">The Women&#39\;s Networking Group is held the</span><br style="text-align: center\;" />\n<span style="text-align: center\; background-image: initial\; background-position: initial\; background-size: initial\; background-repeat: initial\; background-attachment: initial\; background-origin: initial\; background-clip: initial\;">2nd Thursday of the month\, 11:30 AM - 1:00 PM</span></span></span></p>\n
LOCATION:Concord Chamber Conference Room 2280 Diamond Blvd.\, Suite 200 Concord\, Ca 94520 Parking: Please park in Visitor or Parking Spaces Numbered 200
UID:e.821.14711
SEQUENCE:3
DTSTAMP:20260920T215529Z
URL:https://business.concordchamber.com/events/details/women-s-networking-group-featuring-guest-speaker-yvonne-lin-14711
END:VEVENT

END:VCALENDAR
